{"id":1325,"date":"2023-08-11T08:52:02","date_gmt":"2023-08-11T06:52:02","guid":{"rendered":"https:\/\/denmark.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=1325"},"modified":"2023-08-11T08:52:19","modified_gmt":"2023-08-11T06:52:19","slug":"saadan-bliver-hjemmesiden-emotionelt-engagerende","status":"publish","type":"wcb_session","link":"https:\/\/denmark.wordcamp.org\/2023\/session\/saadan-bliver-hjemmesiden-emotionelt-engagerende\/","title":{"rendered":"S\u00e5dan bliver hjemmesiden emotionelt engagerende"},"content":{"rendered":"\n<p>Med udgangspunkt i segmenteringsv\u00e6rkt\u00f8jet: \u201dEmotionelle Kundetyper\u201d forklarer Sanne Dollerup, hvordan hjemmesider bliver f\u00f8lelsesm\u00e6ssigt engagerende, s\u00e5 de bes\u00f8gende bliver l\u00e6ngere og k\u00f8ber mere.<\/p>\n\n\n\n<p>Det handler om, at hjemmesider skal designes, s\u00e5 de konsekvent kommunikerer til \u00e9n kundetyper, og derved fremkalder en (ubevidst) emotionel reaktion. Det g\u00f8res blandt andet ved at udv\u00e6lge bestemte ord, tekst, grafik og billeder.<\/p>\n\n\n\n<p>Til opl\u00e6gget vil jeg vise eksempler p\u00e5 hjemmesider, der kommunikerer til den r\u00f8de, gule, bl\u00e5 og gr\u00f8nne kundetype.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Pr\u00e6senteret af<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/denmark.wordcamp.org\/2023\/speaker\/sanne-dollerup\/\">Sanne Dollerup<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Med udgangspunkt i segmenteringsv\u00e6rkt\u00f8jet: \u201dEmotionelle Kundetyper\u201d forklarer Sanne Dollerup, hvordan hjemmesider bliver f\u00f8lelsesm\u00e6ssigt engagerende, s\u00e5 de bes\u00f8gende bliver l\u00e6ngere og k\u00f8ber mere. Det handler om, at hjemmesider skal designes, s\u00e5 de konsekvent kommunikerer til \u00e9n kundetyper, og derved fremkalder en (ubevidst) emotionel reaktion. Det g\u00f8res blandt andet ved at udv\u00e6lge bestemte ord, tekst, grafik og [&hellip;]<\/p>\n","protected":false},"author":21063674,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1693037700,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1324],"footnotes":""},"session_track":[48],"session_category":[],"class_list":["post-1325","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-spor-2"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/peCbfU-ln","session_date_time":{"date":"26. august 2023","time":"10:15"},"session_speakers":[{"id":"1324","slug":"sanne-dollerup","name":"Sanne Dollerup","link":"https:\/\/denmark.wordcamp.org\/2023\/speaker\/sanne-dollerup\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1325\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1325\/revisions\/1333"}],"speakers":[{"embeddable":true,"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/1324"}],"author":[{"embeddable":true,"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/sannedollerup"}],"wp:attachment":[{"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=1325"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/denmark.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}